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Agadir bay from the kasbah

Souss-Massa · Morocco

What to see in Agadir: beaches, kasbah and day trips

Beach, sunshine all year and the gateway to the Atlantic south

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What to see in Agadir: the long beach, the Agadir Oufella kasbah, Souk El Had, Taghazout and Paradise Valley. Best time to go, where to stay and day trips.

Beach with rocks south of Agadir
Beach with rocks south of Agadir
Agadir beach with the kasbah hill
Agadir beach with the kasbah hill
Palm-lined seafront promenade in Agadir
Palm-lined seafront promenade in Agadir
Beach and coastline north of Agadir
Beach and coastline north of Agadir

What to see in Agadir

An earthquake destroyed it in 1960 and it was rebuilt almost from scratch: it's a modern city with no old medina.

Bay

Beach and seafront promenade

Life revolves around the beach, and the promenade fills up at sunset.

Hill

Agadir Oufella kasbah

Some ruins remain, along with the best view of the bay, the port and the city. You go up by car or cable car; it's usually windy at the top.

Market

Souk El Had

One of the biggest in the south, with fruit, spices, crafts and argan oil.

Port

Marina and fish

The marina has restaurants and shops, and next to the fishing port, one of the most important in the country, you can eat grilled fish. At breakfast, amlou.

Moroccan food
Outskirts

Medina Polizzi

A modern reconstruction with craft workshops.

How many days to stay

2 days

The main sights

Enough for the beach and the city.

3–4 days

With day trips

You add Taghazout, Paradise Valley or Taroudant.

1 week

Beach or surf holiday

Worth it if you're coming for the beach or to learn to surf.

End of a tour

Desert and coast

A route we do often: Marrakech, Merzouga, back through the Dades and Ouarzazate, and a few days by the sea.

See Merzouga
Along the Atlantic

Coastal route

Another option is to follow the ocean: Marrakech, Essaouira and Agadir.

When to go

  • November – MarchGood timeMild and sunny; lots of people come from northern Europe. The water is cold.
  • June – AugustGood timeWarm, but the ocean takes the edge off.
  • All yearGood timeGood weather nearly all the time. Wear sunscreen in winter too.

Neighbourhoods and coast near Agadir

Away from the strip of hotels along the bay, the city and its coastline have a different feel.

Centre

Talborjt

A district rebuilt after the earthquake, with cheap cafés, local shops and the great Mohammed V Mosque. This is where residents eat and shop, and hotels are cheaper than on the seafront.

15 min south

Inezgane

About 15 minutes south, the big hub for buses and shared taxis, with a daily souk that's far less touristy than El Had. Noise, crowds and local prices; go in the morning and carry little money.

Heading north

Aourir

They call it Banana Village because of the roadside stalls selling small, sweet bananas. It's the way into Paradise Valley and a good place to stop for fruit on the way to Taghazout.

Between Aourir and Taghazout

Tamraght

A surf village between Aourir and Taghazout, cheaper and quieter than Taghazout. There are surf schools, guesthouses and beginner waves on the nearby beaches, about 20 minutes from Agadir.

1 hr 30 north

Imsouane

A fishing village with one of the best-known long waves in Africa, good for learning. There are few services and almost everything revolves around surfing.

2 hrs 30 south

Legzira

A beach with red rock arches by the sea, near Sidi Ifni. One of the arches collapsed in 2016; the one that's left is best seen at low tide.

1, 2 and 3-day Agadir itinerary

Day 1

Sunset at Oufella

The seafront promenade early, when the locals are out running, and the beach until mid-afternoon. Cable car to Oufella for sunset and a fish dinner at the port, ten minutes away by taxi.

Day 2

Souk El Had and Talborjt

El Had in the morning, which is when the fruit comes in, lunch in Talborjt, and the afternoon at Medina Polizzi or the Amazigh Heritage Museum, with silver, ornaments and objects from Berber life in the south.

Day 3

Inland Souss

Paradise Valley, an hour away, for walking and swimming in the pools; or Taroudant, an hour and a quarter away, with its walls and souk. You're back for dinner.

2 more days

Tiznit and Sidi Ifni

Tiznit, an hour and a half away, is the town of Berber silver. Sidi Ifni was Spanish until 1969 and still has houses from that period facing the Atlantic.

4 days

Four days to the Sahara

If you're staying a week, swap a few beach days for dunes: Taroudant, the Dades, a night in Merzouga and back through the Draa.

Agadir to the desert
8 days

The deep south in a week

For anyone who lands in Agadir and wants to see the south without going back to Marrakech: kasbahs, valleys, gorges and desert in eight days, starting and finishing in the city, with a few days at the beach at the end.

Southern route

A short history of Agadir

The Portuguese built a fortress here in the early 16th century, Santa Cruz do Cabo de Gué, and the Saadians took it in 1541. In 1572 the Agadir Oufella kasbah was built at the top of the hill.

On 29 February 1960 an earthquake lasting a few seconds destroyed the city and killed thousands of people. Today, on the slope below the kasbah, you can read "God, Country, King" in Arabic, lit up at night.

What to eat in Agadir and where

Fishing port

The port's numbered stalls

A row of stalls with long shared tables: you pick sardines, squid or prawns and they grill them for you. Ask the price per kilo and have it weighed in front of you.

Souss cooking

Tagoula

Barley or maize porridge with argan oil and honey, a Berber winter dish. It isn't on every menu; ask at restaurants that do home cooking.

Market gardens

Souss fruit

The Souss Valley is one of the country's great growing areas: tomatoes, citrus and the bananas from Aourir. At El Had you buy it by weight at local prices.

Argan

Toasted argan oil

Culinary argan is toasted, darker and smells nutty; cosmetic argan isn't toasted. It's eaten raw, on bread, couscous or salad, and it's the base of the amlou you see at breakfast.

Talborjt

Sardine tagine

Sardine balls with tomato, cumin and coriander, cooked in a tagine. It's everyday food on the coast and costs little at the canteens in Talborjt.

Breakfast

Msemen with amlou

Griddled semolina flatbreads with amlou or honey, at the cafés in Talborjt and Inezgane. With a milky coffee it's a full breakfast for very little money.

Shopping and haggling in Agadir

Prices are a 2026 guide.

Cooperative

Real argan oil

A 100 ml bottle of pure cosmetic argan costs around 80–150 MAD at a cooperative. If someone at the roadside offers it much cheaper, be suspicious.

El Had

Spices and jars of amlou

Locals shop at El Had, so prices are tighter than in Marrakech. Bring small notes and your own bag, and ask them to seal the jars well for your suitcase.

Polizzi

Craft workshops

You can watch potters, jewellers and carpenters at work, and prices are marked more often than elsewhere. You can negotiate a little.

Market

Haggle only for crafts

Fruit and vegetables have market prices and aren't haggled over. Leather, pottery, silver or rugs, yes: start at a bit less than half and go up slowly.

Anti-Atlas

Tiznit silver

Berber bracelets, fibulae and necklaces. In Agadir you'll find them at El Had, but if you pass through Tiznit there's more choice and you'll see the workshops.

Agadir with children

Beach

Gentler waves in the bay

Agadir bay is more sheltered than the coast to the north, and the sand is wide and flat. Even so, only swim where there's a lifeguard, keep an eye on the flags, and stay close to the little ones at all times.

20 min towards Taroudant

Crocoparc

A park with Nile crocodiles and gardens, about 20 minutes from the centre on the Taroudant road. The visit takes a couple of hours and is best in the morning, before the heat.

Hill

Cable car to Oufella

Children usually enjoy the ride more than the kasbah. The cabin leaves from the bottom of the hill; it's windy at the top nearly always, so bring a jacket even in summer.

Centre

Valley of the Birds

A small, shady park with birds and a few animals between the beach and the centre. A half-hour break between the beach and lunch, when the sun is at its strongest.

Family trip
Beach

Camels and horses on the sand

Short rides are offered along the beach. Agree the price and the length of the ride first, and check that the animal is in good condition and that the handler holds a lead rope.

In the street

Trips sold on the promenade

You'll be offered cheap trips to Paradise Valley or the "desert". Ask who's driving, whether there's insurance and child seats, and what's included: many are packed minibuses with shop stops.

Where to stay

Facing the bay

Hotels and resorts

Most of them are here, many with a pool and direct beach access.

Centre

Budget options

Cheaper hotels.

To the north

Taghazout Bay

Resorts, golf and surfer accommodation.

How to get there

By air

Al Massira Airport

Direct flights from many European cities. If you find one, Agadir can be your way into the country.

3 hrs by motorway

Marrakech

About three hours on the motorway.

See Marrakech
3 hrs along the coast

Essaouira

Three hours on the coast road.

See Essaouira

Tips for Agadir

If you're looking for souks and alleyways, you'll probably be disappointed. If you're coming to rest after a tour, with children or to escape the European winter, you'll probably be happy.

The Atlantic has strong currents: swim where there are lifeguards. Away from the beach, dress modestly (customs). Buy argan at cooperatives; roadside stalls sell it blended. See travelling in winter, the best time to go, our family tours or write to us.

Day trips from Agadir

Surf

Taghazout

The best-known surf village in the country, with surf schools and a laid-back atmosphere.

Adventure and trekking
Anti-Atlas

Paradise Valley

Palm trees and pools for walking and swimming. After a dry year, the pools may have little water.

Birds

Souss-Massa National Park

A good place for birdwatching.

Walls

Taroudant

A walled town they call little Marrakech.

Day trips
Argan

Cooperatives

You see how women from the area make the oil.

Frequently asked questions about Agadir

Is Agadir a good beach destination all year round?

Agadir has a mild climate and plenty of sunny days throughout the year, which makes it one of the most popular beach destinations in the country. In winter the Atlantic is cool, but the weather is pleasant for walking and sunbathing.

Can you combine Agadir with Marrakech?

Yes. The motorway links Agadir and Marrakech in about three hours, so it is very common to end an inland circuit with a few days on the beach in Agadir.

Where can you surf near Agadir?

Taghazout and the coast north of Agadir are the best-known surf areas, with schools for beginners and waves for experienced surfers. The best conditions are usually from autumn to spring.

Tours and day trips from Agadir

Routes and activities that start in Agadir.

Riverbed with kasbahs in the background
Private tours
8 days / 7 nightsFrom AgadirPrivate

Anti-Atlas, kasbahs and the Sahara: 8 days from Agadir

Eight private days through the less-visited south: the Anti-Atlas around Tafraoute, Taroudant, the Merzouga desert, the kasbahs, Marrakech and Essaouira, starting and ending in Agadir.

From€1,040 / person

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